In 1850, Italy's first tailoring atelier, Castangia, opened shop in Sardegna. This marked a new era in the sartorial personality of Italian menswear, and the word sartoria -Italian for tailor-entered the language of world fashion. Italian tailoring always has the edge when it comes to combining craftsmanship with style .

It was in 1975 that Armani premiered his own collection and with sartorial powerhouses now established in Rome, Naples and Milan, Italy's dominance of men's fashion is undisputed.